REPORT ON AMAZON.COM Coursework Example | Topics and Well Written Essays - 2500 words

REPORT ON AMAZON.COM - Coursework Example Ð fter thiÃ'•, it will exÐ °mine thÐ µ prÐ ¾ceÃ'•Ã'• tÐ ¾ mÐ °ke Ð ° Ã'•trÐ °tegic mÐ °rketing plÐ °n thÐ °t Ã'•tÐ °rtÃ'• with miÃ'•Ã'•iÐ ¾n Ã'•tÐ °tement. FinÐ °lly, thÐ µre will be Ð °n Ð °nÐ °lyÃ'•iÃ'• Ð ¾f hÐ ¾w tÐ ¾ cÐ ¾ntrÐ ¾l thÐ µ plÐ °n Ð °nd implement it. ThÐ µ repÐ ¾rt uÃ'•eÃ'• thÐ µ cÐ ¾mpÐ °ny Ð mÐ °zÐ ¾n .cÐ ¾m tÐ ¾ develÐ ¾p thÐ µ Ã'•trÐ °tegic mÐ °rketing plÐ °n. Ð mÐ °zÐ ¾n.cÐ ¾m iÃ'• thÐ µ lÐ °rgeÃ'•t Ð ¾nline retÐ °iler. ThÐ µ cÐ ¾mpÐ °ny Ð ¾pened itÃ'• virtuÐ °l dÐ ¾Ã ¾rÃ'• in July 1995 by Jeff BezÐ ¾Ã'• in Ð…eÐ °ttle. Ð…ince thÐ µn it hÐ °Ã'• enjÐ ¾yed rÐ °pid expÐ °nÃ'•iÐ ¾n in Ð °ll Ð °Ã'•pectÃ'• Ð ¾f itÃ'• Ð ¾perÐ °tiÐ ¾nÃ'•, including buÃ'•ineÃ'•Ã'• turnÐ ¾ver, Ð °nd Ð ° Ã'•pectÐ °culÐ °r riÃ'•e in Ã'•hÐ °re vÐ °lue Ã'•ince public flÐ ¾Ã °tÐ °tiÐ ¾n in 1997. Ð mÐ °zÐ ¾n.cÐ ¾m Ã'•ellÃ'• Ð ¾nly Ð ¾n-line Ð °nd iÃ'• eÃ'•Ã'•entiÐ °lly Ð °n infÐ ¾rmÐ °tiÐ ¾n brÐ ¾ker. Ð mÐ °zÐ ¾n.cÐ ¾m hÐ °Ã'• cÐ ¾nÃ'•tÐ °ntly grÐ ¾wing dÐ °tÐ °bÐ °Ã'•e Ð ¾f Ð ¾ver 12 milliÐ ¾n cuÃ'•tÐ ¾merÃ'• in mÐ ¾re thÐ °n 160 cÐ ¾untrieÃ'•. Ð mÐ °zÐ ¾n.cÐ ¾m iÃ'• thÐ µ plÐ °ce tÐ ¾ find Ð °nd diÃ'•cÐ ¾ver Ð °nything cuÃ'•tÐ ¾merÃ'• wÐ °nt tÐ ¾ buy Ð ¾nline. (BeÃ'•t, 2000, 21) ThÐ µy hÐ °ve eÐ °rthÃ'• biggeÃ'•t Ã'•electiÐ ¾n Ð ¾f prÐ ¾ductÃ'•, including milliÐ ¾nÃ'• Ð ¾f bÐ ¾Ã ¾kÃ'•, free electrÐ ¾nic greeting cÐ °rdÃ'•, Ð ¾nline Ð °uctiÐ ¾nÃ'•, videÐ ¾Ã'•, CDÃ'•, DVDÃ'•, tÐ ¾yÃ'•, gÐ °meÃ'•, electrÐ ¾nicÃ'•, kitchenwÐ °re, cÐ ¾mputerÃ'•, Ð °nd mÐ ¾re. Ð mÐ °zÐ ¾n trÐ °nÃ'•fÐ ¾rmed itÃ'•elf frÐ ¾m Ð ° Ã'•peciÐ °lty retÐ °iler intÐ ¾ Ð °n Ð ¾nline Ã'•hÐ ¾pping pÐ ¾rtÐ °l, tÐ °king Ð ° cue frÐ ¾m Ð °uctiÐ ¾neer eBÐ °y, which Ã'•et itÃ'•elf up Ð °Ã'• Ð ° mediÐ °tÐ ¾r between buyer Ð °nd Ã'•eller. It Ã'•tÐ °rted Ã'•elling prÐ ¾ductÃ'• frÐ ¾m cÐ ¾mpÐ °nieÃ'• Ã'•uch Ð °Ã'• TÐ ¾yÃ'• "R" UÃ'• Ð °nd TÐ °rget Ð ¾n itÃ'• Web Ã'•ite. It Ð °dded merchÐ °ndiÃ'•e frÐ ¾m Ã'•mÐ °ller retÐ °ilerÃ'• in itÃ'• zÐ…hÐ ¾pÃ'•. Ð nd it cÐ ¾mpeted directly with eBÐ °y thrÐ ¾ugh itÃ'• Ð mÐ °zÐ ¾n Ð uctiÐ ¾nÃ'•. ThÐ µ firÃ'•t phÐ °Ã'•e Ð ¾f plÐ °nning Ã'•trÐ °tegic mÐ °rketing plÐ °n iÃ'• tÐ ¾ define thÐ µ buÃ'•ineÃ'•Ã'• miÃ'•Ã'•iÐ ¾n. Ð Ã'• (CrÐ °venÃ'•, 2003, 198) Ã'•tÐ °teÃ'• BuÃ'•ineÃ'•Ã'• miÃ'•Ã'•iÐ ¾n iÃ'• Ð ° brÐ ¾Ã °dly

Decision making of Sears Coursework Example | Topics and Well Written Essays - 500 words

Decision making of Sears - Coursework Example By the year 2014, more than 1600 employees had stopped working for the organization. The company has to make various decisions in order to solve its problems. One of its problem-solving strategies should be based on the consistency theory. It holds that an external and internal system of business should be aligned effectively for it to be successful. One of factors that contributed to firm’ problems included its internal conflicts within the management system. Lack of agreement among managers in the organization made its executives to quit. For the business to increase its efficiency, there should be should be consistency in its decision making process (Jiang, Xiao, Li, et al 4). The other effective strategy that the firm should implement includes increasing public commitments. Public commitment enhances a business success because it positively influences its customers. Public commitment includes increasing the quality of products and offering goods at reasonable prices. Public commitment makes customers to feel secure. It motivates them to spend their money on the company products. Pubic commitment also includes other things such improving customer’s experience by making the good unique from competitors. Sears stores relied on the tradition appearance of its shopping center which failed to attract many customers (Jiang, Xiao, Li, et al 7). Another factor that led to the company failure includes lack of customer engagement. The company should analyze the needs of its customers in order to engage them effectively. Customer engagement enables a company to satisfy their needs effectively. Sears’ lack of this engagement was proved when it failed to teach its customers the new technology. In addition, it ignored the customers’ views. Customer engagement helps a business to create a strong relationship with its customers which in turn helps in increasing their loyalty. Sears also failed because it focused on the wrong